Virtual worlds are rapidly being adopted by media, entertainment and advertising companies as a way to generate new revenue and further engage audiences. Youth-oriented companies and consumer goods and entertainment brands are increasingly integrating virtual worlds into their product mix.

Several lawsuits relating to virtual property rights, trademark disputes, and enforcement of terms of service are already being litigated in both state and federal court, reports, the American Bar Association Section of Science and Technology Law which recently formed a new committee on Virtual Worlds and Multiuser Online Games.

Attend Virtual Law Conference and Virtual Worlds 2008 For One Low Price

Virtual Law Conference takes place concurrently with Virtual Worlds 2008 (VW08). All Virtual Law Conference attendees gain full access to VW08.  Virtual Worlds 2008 brings all the major players together in New York City for two days of best practice insights and business networking. Virtual Worlds 2008 is attended by leading media, consumer, entertainment and youth brands, advertising agencies, and virtual worlds platforms and developers.

Featured speakers include industry leaders with expertise across major virtual world platforms, youth, entertainment and media brands who are operating virtual worlds and will share their insights. Now in its second year, Virtual Worlds Conference is the meeting place for companies maximizing business and operational strategies within virtual worlds.

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